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ADVERTISING AND PROMOTION by GEORGE E BELCH & MICHAEL A BELCH
$60.00 AUD
Stock: 1
Category: RARE AND COLLECTIBLE
Belch/Belch/Guolla introduces students to advertising and promotion with an integrated marketing communications (IMC) perspective. Providing instructors and students with comprehensive coverage, the new streamlined fifth Canadian edition shows students how to plan and construct an IMC plan better than a ...Show more
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