Brian Clegg gained a degree in physics from Cambridge University and an MA in Operational Research before joining British Airways as a consultant on new and innovative applications of technology - In 1994 he set up his own creative consultancy and has a range of blue-chip clients including Zurich Bank and the Royal Bank of Scotland - A well-known columnist in the business/technology field, Brian is the author of a dozen books including Creativity, Imagination Engineering and Instant Brainpower