Author(s): GEORGE E BELCH & MICHAEL A BELCH

RARE AND COLLECTIBLE

Belch/Belch/Guolla introduces students to advertising and promotion with an integrated marketing communications (IMC) perspective. Providing instructors and students with comprehensive coverage, the new streamlined fifth Canadian edition shows students how to plan and construct an IMC plan better than any other product on the market - through the IMC perspective, current Canadian examples, Canadian data, decision oriented framework, increased social media integration, current theories, and increased amount of visual figures and exhibits.

Ninth edition (2012). Ex-library. Has a barcoded library sticker to the front free endpaper but otherwise is unmarked and in excellent condition. Scans available if required.